Protalus

Reigniting sales growth — how Protalus shifted its online platform and marketing collateral to increase traffic and revenue.

Protalus: Project Overview

Protalus, a well-established insole manufacturer based in Tualatin, Oregon, needed a new approach to increase revenue and drive online traffic to their e-commerce website. Collaborating with the Protalus team, I created a combination of motion graphics, social media ads, marketing collateral, and website graphics explaining the key benefits of their products to educate consumers in a more visually engaging way.

This refreshed content strengthened Protalus’ brand presence, more effectively capturing customer interest and guiding traffic to its website, increasing website engagement and significantly boosting online sales.

Marketing Collateral
Motion Graphics
Social Media Ads
Website Graphics

Marketing Collateral

To support the growth of Protalus’ wholesale operations, I designed a series of impactful marketing materials to educate potential customers and engage golf enthusiasts.

The poster was designed to educate employees on the benefits of Protalus insoles, driving awareness and advocacy among a key audience. A wholesale flyer was also developed showcasing the key benefits of Protalus insoles, wholesale pricing details, and compelling customer testimonials. Additionally, I created a visually engaging table tent displayed at Dick’s Sporting Goods checkout counters, strategically targeting golf enthusiasts with messaging about Protalus insoles’ unique value for active lifestyles.

Motion Graphics

I developed a dynamic set of motion graphics to showcase Protalus’ flagship insoles, providing a compelling visual of how they work to improve body alignment from the ground up.

Using Adobe After Effects, I crafted a promotional video that showcases the benefits of Protalus insoles, beginning with a template from Envato as a foundation and customizing it to align with their aesthetic and message. I also created a set of animated GIFs to illustrate how they work to adjust your body alignment. Starting with vector assets designed in Adobe Illustrator, I integrated these elements with custom motion graphics in After Effects, resulting in eye-catching GIFs that effectively convey the insoles’ alignment and support benefits.

Social Media Ads

I crafted a series of compelling social media ads highlighting the Protalus T-100 Elite insole to target individuals seeking relief from plantar fasciitis. Each ad showcased the insole’s key benefits, including glowing 5-star customer reviews and a risk-free money-back guarantee.

Website Graphics

To demonstrate the biomechanics behind Protalus insoles, I designed a dynamic website graphic illustrating their impact across each stage of the body’s movement. The design features a female runner in sequential poses set against a sleek urban background, with semi-transparent transitional figures seamlessly connecting each key pose to convey fluidity and motion.

Strategic callouts highlight the benefits of the insoles at critical points of impact, providing a clear, engaging breakdown of how they support and enhance natural body mechanics.

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